My Role: Conducted talent research to identify Central Valley-based influencers with strong local ties to create authentic content and encourage vaccination among residents.

Client/Campaign Background: The Soze Agency partnered with The Center for Cultural Power as part of the Vaccinate ALL 58 (VA58) initiative, which aims to ensure equitable access to the COVID-19 vaccine and accurate information on its safety across California. The campaign focused on increasing vaccination rates among LatinX residents in the Central Valley by engaging trusted local influencers to build vaccine confidence.

Impact:

• 9 Creators Engaged

• 1.7M+ Combined Reach

• 772k+ Views

• 23k+ Total Engagements