My Role: I developed and edited behind-the-scenes video content for in-house and client social media platforms for New York Fashion Week (NYFW), including:

• Instagram story takeover and reel for the LA Times

• Instagram reel for Paper Magazine, featuring Quen Blackwell

• TikTok for Harper's Bazaar, featuring June Ambrose

Client Background: Amalia is a PR & Communications agency in the fashion, music and beauty space. Amalia represented designer June Ambrose for her debut show as Puma’s Creative Director and influencer Quen Blackwell for NYFW 2022.

Impact:

• Second most-viewed and most-liked video on the LA Times Image Instagram page

• 139k+ views across all NYFW content