My Role: Led content research, copywriting, and social media strategy for The Conversation Starter Pack (CSP)—a card game available in both physical and digital formats to help parents and caregivers connect with their children through meaningful conversations about mental health. The CSP is available in English & Spanish.

Client/Campaign Background: The Ad Council’s Sound It Out campaign empowers Black and Latine parents and caregivers to support their children’s emotional well-being.

Impact:

• Over 76% of parents rated their experience of the CSP as positive

• 73% rated the CSP as very clear or extremely clear

• 71% rated as very or extremely useful