My Role: Content research, copywriting, and social media strategy for The Conversation Starter Pack (CSP) — a card game designed to help parents and caregivers connect with their kids/young people in their life. The CSP is available in English & Spanish.

Campaign Background: The Ad Council’s Sound It Out campaign empowers parents and caregivers to support their children’s emotional well-being. This activation was developed to expand the campaign’s resources and tools.

Impact:

• Over 76% of parents rated their experience of the CSP as positive

• 73% rated the CSP as very clear or extremely clear

• 71% rated as very or extremely useful