My Role: Developed graphic concepts and wrote social media copy that elevated the stories of immigrant essential workers and built support for equitable financial relief and a pathway to citizenship.

Campaign Background: Immigrants Are Essential is an award winning campaign founded by the National Immigration Law Center (NILC) to tell the true stories of immigrant essential workers on the front lines of both COVID-19 and climate disaster.

Impact: As part of a larger integrated campaign spanning social media, influencer partnerships, public art, video, and out-of-home advertising, campaign-wide results include:

• Generating 16M impressions and 5M engagements through micro-influencer activations

• Generating more than 20 million potential social impressions through a digital day of action

• Mobilizing tens of thousands of people across all 50 states to advocate for immigrant inclusion in federal relief