My Role: Developed graphic concepts and wrote social media copy. Conducted extensive qualitative and quantitative data analysis to track engagement across Instagram, Facebook, and Twitter to shape future strategies for boosting engagement and expanding audience reach. (with The Soze Agency)

Client/Campaign Background:
Immigrants Are Essential is an award winning campaign founded by the National Immigration Law Center (NILC) to tell the true stories of immigrant essential workers on the front lines of both COVID-19 and climate disaster—making recovery possible.

Impact: The data analysis provided actionable insights that guided strategic adjustments to enhance engagement and strengthen audience connection.