INFLUENCER ENGAGEMENT
At The Soze Agency, I collaborated closely with the Manager of Influencer Engagement to conduct talent research, commission artists, develop messaging guidelines and talent briefs, and create data analytics reports for in-house and client campaigns.
I have provided my expertise to a diverse range of campaigns, including HBO's Simple As Water, A Species Between Worlds, Sound It Out, Cultural Engagement Lab, Vaccine 58, FWD, UltraViolet, Women's Equality Center, and more.
SOUND IT OUT CAMPAIGN
TALENT RESEARCH + EXECUTION
3 Creators Engaged / 220k+ Combined Reach
In partnership with The Soze Agency and AdCouncil, we created The Conversation Starter Pack (CSP)— a bilingual interactive resource including conversation prompts and activities to help Black and Latine parents and caregivers connect with their kids and spark meaningful conversations about emotional wellbeing.
We collaborated with parents and caregivers, mental health creators, and educators to develop engaging and unique content to model how the CSP fits into their life. Using the #SoundItOut hashtag and tagging @sounditouttogether, we were able to effectively promote the CSP and reach a wider audience.
A Species between worlds
Talent Research
12 Creators Engaged / 2M+ Combined Reach / 390k+ Views / 23k+ Total Engagements
To help promote John Mack’s interactive photography exhibit “A Species Between Worlds: Our Nature, Our Screens,” The Soze Agency collaborated with activists, influencers, and artists to create original content to help address one of the most pressing conversations of our times: the ever-increasing imbalance between smart-devices and our humanity.
Using the #ASpeciesBetweenWorlds hashtag and tagging @Life.CallingInitiative, we generated social media buzz, drove traffic to the exhibit and increased awareness about the impact of technology on our lives.
In early 2022, after learning that the COVID-19 vaccination rate in Fresno, Kern, Kings and Tulare counties was, on average, lower than the statewide average, The Soze Agency partnered with The Center for Cultural Power to harness the power of trusted messengers.
In an effort to encourage LatinX residents in the Central Valley of California to get their COVID-19 vaccines, we partnered with influencers based in, and/or with audiences in, the Central Valley to engage the voices Central Valley residents recognized and trusted.
VACINE58
Talent Research
9 Creators Engaged / 1.7M+ Combined Reach / 772k+ Views / 23k+ Total Engagements
