My Role: Partnered with the Memunatu team to develop content across Instagram, Facebook, Twitter, their newsletter, and website, including copywriting, graphic design, and video editing.

Client/Campaign Background: Memunatu is a nonprofit social enterprise dedicated to promoting literacy, leadership, and empowerment for teen girls in Africa and the diaspora.

Impact:

• Achieved a 2% increase in Instagram followers

• Reached a 33% engagement rate on Instagram

• Created the most-engaged video on their Facebook for International Day of the Girl 2021