My Role: Developed a social media strategy focused on supporting Black and Latine youth by amplifying authentic stories and voices that are often overlooked. Our goal was to create a safe, supportive space for young adults to seek help, share resources, and check in with friends about mental health.

Client/Campaign Background: Seize The Awkward created in partnership with JED, the American Foundation for Suicide Prevention, and the Ad Council, provides guidance on recognizing warning signs, starting conversations, offering support, and finding resources to seek help.

Impact:

• Created the campaign’s highest-performing organic post at that point