My Role: Developed content and copy across Instagram, Facebook, and Twitter.

Campaign Background: Yoga Alliance is the world’s largest nonprofit serving the global yoga community. With The Soze Agency, we launched the #AllForYoga campaign to make yoga more accessible and inclusive. When the COVID-19 pandemic began, we were challenged with quickly adapting the campaign to meet the moment, including developing a social strategy to promote a safety toolkit for yoga studios and practitioners.

Impact: The #AllForYoga campaign produced content that remains among Yoga Alliance’s top-performing social posts.