My Role: Developed social media content and copy for Yoga Alliance’s Instagram, Facebook and Twitter. During COVID-19, collaborated with the team to launch a digital toolkit to support yoga studio maintain community safety and led social media strategy to drive engagement and interest in the toolkit.

Client/Campaign Background: Yoga Alliance, the world’s largest nonprofit for the global yoga community, launched the #AllForYoga campaign to make yoga accessible and inclusive for everybody and every body. The campaign empowered teachers to grow their practice, discipline and livelihoods, and build community.

Impact: Created a campaign post that remains one of the Instagram channel’s all-time top performers.